Most of you are already aware of Google Search Console and its impact on your SEO efforts. But what about the mobile first index and semantic search?

Two months before 2018, you need to know what worked last year. What created a big setback? Now the question is, what should be changed in your SEO strategies to increase organic traffic, leads, profits and indeed value?

It’s a great time to reshape your inbound marketing strategies for higher organic visibility.

Why?

Consumption habits continue to change… drastically. It is the driving force behind inbound SEO marketing. In recent years, the corporate world has experienced a huge shift in consumer behavior; mainly when it comes to e-commerce business.

What do you have to do now?

Make SEO a top priority for your ultimate survival and advancement in the business world.

The long-desired goal of search engine optimization is to get to the top of the SERPs (search engine ranking pages). However, search engines work with an evolving philosophy. With recent updates to Google’s algorithms, search engine optimization as a cornerstone of inbound marketing has changed considerably.

Take a careful look at your SEO marketing data because search is becoming a challenge for all types of B2C and B2B businesses.

What do marketers say?

According to a HubSpot study (Input Status, 2017), “63% of marketers say their biggest challenge is generating organic traffic and leads, and 61% say increasing organic visibility is their top priority” . However, they do not continue with it. The best route to decipher whether the strategically planned search engine optimization campaign is fully embraced by marketers is the website audit.

Here are a few things to keep in mind in case your website rankings are slowing down or you are facing a sudden drop.

The webpage URLs are bad or too long.

Web page titles lack keyword focus.

Outdated web design and poor site architecture.

Missing or incorrectly placed call-to-action buttons.

There is unnecessary duplication of home page URLs.

Web page titles only mimic content headers.

Improper organization of content and poor internal links.

Tear up old clothes.

Remember, evaluating and planning an SEO strategy is not a one-time exercise. Numerous factors are involved when it comes to driving organic traffic and amplified conversion rates, from helpful call-to-action buttons to targeted outreach.

We all live in a digital environment. Virtually every business understands that uncompromising user experience is a primary driver of customer conversion. However, growing and converting the target consumer base while ensuring a sufficient budget remains a top concern for eCommerce businesses.

Let us bring a high performance SEO strategy to improve the online visibility of your website.

SEO is based on three main categories:

Architecture

Delighted

Links

Focus on all of them or else sooner or later your website won’t be anywhere on the internet. Don’t overlook any of them; it will leave a negative impact on your online visibility. Eventually, you will jeopardize the effects of your organic, resulting in fewer clicks, fewer page views, leads and sales, and of course, declined conversions.

Here are some essential practices, plus a framework, to improve your SEO strategy, leading to higher visibility in the SERPs and keeping potential customers on the site longer, pushing them down the sales funnel and ultimately , to convert.

1. Improve Web Design and Structure:

First of all, make sure your website design and overall architecture is based on the latest trends, following Google’s guidelines.

For example, your web design should be unique, clean, and pleasing. Don’t look for a generic template, instead create a custom design with a compelling value proposition to reinforce your brand equity.

Remember, clients are always looking for ease and clarity. Most of them do not appreciate jargon and the unnecessary use of superlative words.

Try to be as specific as possible when designing your website. People generally don’t believe in big claims, but they give a considerable advantage to personalized messages. Think about it.

two. Add life to your content and target long-tail keywords:

The next important thing is the content. To improve your SERP position, your website needs fresh blood in the form of fresh, relevant, high-quality content.

Every time you put new content on your website, say in the form of blog posts, web crawlers visit those pages and index them. This way, the search engines will keep analyzing your site and recalculating how it should rank in the SERPs. Every time you add new content or repurpose old posts by adding new hyphens along with long-tail keywords, you increase the chances that your target audience will find you on the internet.

Web crawlers feed on regularly published content. But to be honest, it is not enough to improve your website ranking. Why? If you continually post attention-grabbing content, but it’s not formatted as required by Google Search Console, it won’t have any impact on deadly web crawlers.

Remember, if your target keywords lack long-tail phrases, it can be difficult for you to rank your site higher in Google search. Also, you can’t bring voice search to its full potential. Because people verbally use long sentences compared to what they type into search engine bars. So, you need to make your website voice search friendly first and then target the right keywords to get better results.

3. Never, I repeat, ‘Never’ undermine the power of links:

Links, incoming or outgoing, are still very important. These links are one of the oldest factors in search engine optimization, but they are still considered as the “votes” by third-party websites that your site should be placed higher in the SERPs.

Getting inbound links won’t break your bank, but it is the most time-consuming aspect of SEO. Businesses looking for their link building kick off the campaign by grabbing the fruits at hand, which include;

Business Directories.

Local Publications.

Classified ads.

Yellow Pages listings.

Social media bookmarks.

With these methods, you can create a dozen links in a minimum amount of time. However, to get high-quality, long-lasting links, you need to delve into inbound marketing strategies like guest blogging and paid campaigns. If you’re not sure what works in this regard, consider consulting an SEO company who will point you in the right direction to get the results you want.

Verdict:

From first interaction to happy consumers and beyond, you need to boost your SEO with the 3-point checklist mentioned above to outperform your competitors. From your site architecture to content and link building, your search engine optimization plan needs a new overhaul to increase organic traffic, leading to an improved position in the SERPs and therefore better search engine optimization. Accelerated ROI.