To be successful in any job in life, you need a mentor who will motivate you to achieve your dreams. According to STATISTIC BRAIN research, people who are clearly determined are 10 times more likely to achieve their goals than those who are not. New York event planner Michael Cerbelli is a born event planner, I would say. He started his career at the age of 13, as you may know, and now he has become a paradigm in the events industry. But not all high profile professional event planners are born, they can also be made.
You can become one by learning from professionals, for example you can learn from these:
5 Case studies from 2016.
Demonstrate your expertise to customers.
Get certified by event management certification programs, which will make you more attractive to clients.
Take advantage of the event management software market that Technavio analysts forecast to grow at a CAGR of 10.29 percent in the space of 2017-2021.
What I mean by that is that you should follow the industry trends. Don’t let technology catch you off guard.
Here are qualities beginning event planners could learn from Michael Cerbelli:
#1. He is productive: his productivity could become a seed for the expansion of his business.
Michael surrounded himself with friends who made him more acute. We have a moral sense, “iron sharpens iron.” Who are your friends?
He created a strategic union of mega stars such as:
Guy Fieri, Geoffrey Zakarian, and Lee Anne Wong. That kind of alliance could make you productive
You can build relationships with the most influential people in the event industry through social media. You may ask, “how do I get to them?” simple, just grab your browser, go to google search and type in, influencer marketing tools. You will see a list of them by different websites, click on your list of choice. So sign up with them; Find influencers in the events industry and start connecting.
A Freeman survey of major event corporations and marketers and strategic insight states that leading exhibitors and marketers have found increasing event reach through social media to be very important, and many are still generating ideas . So social media could be your gold mine to connect even with new customers.
#two. Creativity and Excellence: He (Michael) has developed the spirit of excellence and his creativity has made him a global event planning mega star.
Meeting Professionals International reported that it held some of the main events:
The economic forum in Davos Switzerland and a birthday party event for the King of Morocco.
What could bring this type of opportunity is undoubtedly ‘creativity and excellence’. As an individual, you have these creative abilities within you. You just need to make Michael your role model, for him to help you bring out the best in you.
#3. Energetic: distance and language have never been a barrier for Michael Cerbelli.
His tireless energy allows him to efficiently tackle both local and international productions. This earns the trust of your customers. You can be energetic. You should ask yourself the question, what is Michael’s secret? Expect! You are not far from the fact. From a psychological point of view, it could increase your energy to achieve great things like Michael.
And again, as the Association for Comprehensive Energy Psychology says:
“Energy psychology (EP) is a mind-body approach to understanding and improving human functioning. EP focuses on the relationship between bioenergy systems, neurological and electrophysiological processes, and mental functions involving thoughts, emotions, sensations and behaviors”.
#4. Charismatic: Michael is a charismatic figure.
With this quality in place, you can turn every challenging project into an admired experience; by using the human and other resources at its disposal. Michael makes his work more attractive by bringing different perfumers together during an event. Creating something interesting as they say, “audiences like mashups on stage”.
#5. Tech Savvy – according to Harvard Business Review research; leaders who have vast knowledge and understanding in different fields tend to manage innovative organizations.
Michael Cerbelli was on stage at MPI’s World Education Congress (WEC) 2017 from June 19-22 in Las Vegas, presenting some technology ideas in the industry, such as:
Drone technology, photographic technology and food according to MPI report.
As a beginner event planner, that’s the type of event worth attending to improve your skills.
You could learn how Michael put technologies together to accomplish a certain goal.
Bottom line: Learning from the qualities of Michael Cerbelli I highlighted above, I think smart beginning event planners could carefully work on productivity by throwing their fishing nets into the ocean of social media.
Also keeping up to date on upcoming Michael Cerbelli events and working to enhance your creativity and excellence. Also be tech-savvy, as the events industry grows in this digital age; You must improve your appeal to increase your customer base.