In 2016, Google introduced the mobile-first index system to provide the best user experience to its mobile device users by prioritizing mobile-optimized websites. This new indexing system will first look at the mobile version of your website to determine the ranking. Websites without a mobile version or poorly optimized mobile websites will further disappear from search engine results pages (SERPs). But, the good news is that this mobile SEO is simple and easy to do.
Advanced Mobile SEO Tips for Mobile Marketers:
Mobile SEO is nothing more than conventional SEO, creating content and tagging to make it stand out online. These white hat mobile SEO tips will help you avoid search engine fines and maintain better visibility online.
1. Google My Business: mobile online marketing.
One of the most important and effective mobile marketing moves business owners can make is signing up for a Google My Business account. It’s free and simple, filling in the information to the best of your ability and adding as many images of your business as possible. When people search for the keyword related to your business, they are more likely to see your second piece of information first. So, think about using it for mobile marketing.
2. Use of social networks:
Average mobile device users reportedly spend 80% of their time on social media out of the total time they spend on mobile device. These social networking sites bring a large amount of traffic to your website. Therefore, to improve visibility for mobile device users, prioritize your social media marketing strategy. The frequency of publication, the quality of the content and the optimized campaign on social networks will help your brand stand out. Also, read our Content Marketing Guide.
3. Take advantage of plugins for mobile SEO:
If your website uses WordPress or another content management system (CMS). You can use various plugins to enhance your mobile site in a more user friendly way. WordPress, one of the most popular CMS, offers a host of plugins to optimize images, improve speed, and take care of other important mobile SEO factors.
WPtouch is the popular universal WordPress plugin that will create a Google-approved mobile version of your website. If you can’t afford to have a professional update and optimize your website, try these plugins to create a mobile-friendly website and improve visibility.
4. Use keywords for mobile device users:
It is proven that mobile device users search differently than other desktop computer users. Optimize your content for mobile keyword search phrases to show your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by device in the Google Search Console.
5. Improve page load time:
When it comes to mobile SEO, page load time is the most important issue. There are many factors that define page load time. Gzip compression, image optimization and the use of Google AMP (accelerated mobile pages), there are some tools and plugins to perform these tasks and improve the faster loading of mobile web pages.
Last words:
The digital marketing trend changed the entire marketing scene. Mobile SEO is becoming a fundamental task for all bloggers and webmasters of mobile marketing.