Facebook is working hard to be the internet meeting place for social butterflies. Started in 2006, the social networking site has become one of the most visited websites on the Internet. Therefore, Facebook marketing should be a part of any internet marketing strategy you develop.
To get started with Facebook marketing, of course, you need to sign up for an account. So it’s a good idea to integrate that account with your blog if you have one. If you use WordPress to power your website, here are five tools you can use to integrate Facebook with your WordPress blog.
Add your blog to Facebook – The social networking site has an app that allows you to connect your blog’s RSS feed to your Facebook profile. Every time you post an article on your WordPress blog, it will appear on your profile. It’s Facebook marketing made easy.
To enable this app, log in to Facebook and click Account. Select App Settings, and then click Notes. On the right hand side there will be a box asking if you want to import a blog. Click on the available link. Add your RSS feed and click Save. Your posts will not be published on Facebook.
Facebook Fan Box Plugin – If you created a Facebook fan page as part of your Facebook marketing strategy, you can integrate it into your WordPress blog. The Facebook Fan Box plugin will display a box on your blog showing recent updates made to your pages, as well as fans who have joined your page. This is great for encouraging visitors to become fans on Facebook.
WordPress Facebook Connection – This WordPress plugin adds Facebook functionality to your WordPress blog. Visitors can login to comment on your blog with their Facebook account. The comments you leave will appear in the news feed and your Facebook profile photos will be used as avatars. This is a great Facebook marketing plugin because it encourages the growth of a community around your blog.
Items posted on Facebook – This WordPress plugin will display a list of the items you have posted on Facebook. If you are surfing the net and find a website that interests you, you can post a link on your Facebook profile. That same link will be listed on your blog so visitors can see what you’ve been up to online.
Facebook Live Stream – This is a Facebook plugin best used when you have a live event online. This plugin allows users to share comments and their activity on Facebook in real time. It’s a virtual equivalent of meeting everyone in the cafeteria to watch a favorite TV show and discuss what’s going on.
Participating in Facebook marketing will boost your business brand and grab the attention of your target market. Use these tools to build a community around your blog and you’ll be rewarded with a loyal audience that will spread your marketing message.