Graphic design is the point where the science of communication meets the art of aesthetics. To describe it in the most abstract way, graphic design emphasizes visual communication with the help of different elements and media to convey a particular message.

Principles of Graphic Design

Since graphic design, also known as communication design, enables storytelling to be more effective, designers use standardized options that have been influenced by peer-reviewed psychological studies of human behavior.

Design science consists of a variety of techniques used by designers, such as applying a specific color palette to elicit predictable emotional responses.

The elements considered by the designers are:


Typography (choosing and sizing specific typefaces) can convey something. For example, a heavy sans serif font shows authority as opposed to a thin scripted font.


Shapes also communicates with the audience in many different ways. For example, ovals tend to welcome visitors (for this reason, most “open” signs are surrounded by ovals), while square shapes give a more orderly appearance. On the page itself, arranging graphic elements in predictable/random patterns adds to the overall communication effect.


Colors, as well as their juxtaposition, have a direct influence on how the audience emotionally engages with a design.


While regular print material can get the job done, adding texture in the form of non-standard elements like embossing, fabric, or foil gives your audience a tangible experience that further influences how they perceive the design as a whole.

A designer also takes white space into account. Blank space, free of anything, can be just as powerful as having something tangible. Designs that have a lot of this “negative” space can look simple, yet sophisticated. Also, more white space on a text-heavy page can make it easier for the reader to engage.

A graphic designer must not only rely on the “scientific” aspect of design, but also use their own creativity or imagination to develop a product that meets a client’s needs.

Used tools

A graphic designer’s job is to organize and use elements in various types of media (website, poster, or package) with the help of graphics software programs, such as Adobe Illustrator, Photoshop, or InDesign.

Graphic designers use Adobe Illustrator to create icons, infographics, and related pieces, as it supports complicated vector graphics and scalable art.

Adobe Photoshop has hundreds of specialized editing tools plus filters for adjusting photos or comparable image files.

The framework-based design program known as Adobe InDesign helps designers compile their product elements into a single file.

Designers on a tight budget can use open source options for off-the-shelf applications.

Use of graphic design

You witness the work done by professional designers on a daily basis. They create a variety of designs ranging from simple stationary templates to complicated ad campaigns. They always begin by employing the artistic and scientific aspects of their skill.

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