Digital Marketing Video

Digital video marketing for SEO is very important in 2020 in the field of search engine optimization (SEO). First of all, don’t forget to create videos and submit them to YouTube, Vimeo, Daily Motion, Blip, Wistia, Meta cafe, Veoh and Mega video. Make sure to make each video at least slightly different. Major search engines like Google, Yahoo, Bing, and really don’t want you to post duplicate content. It is very frowned upon or even penalized. Check the Google console to see the sanctions applied by Google. You’ll also see keywords that don’t show their origin in Google Analytics in the Google Console. Make your video descriptions relevant to the keywords you’ve researched in Google Ad Planner for traffic volume and keyword competition.

The Network 3.0

Internet or web 3.0 is still huge, although the term was coined a while ago. This is that the Internet will be semantically or big data driven from now on. Google even uses latent semantic indexing to cross reference web pages and rank them semantically. This is why it is crucial to canonize the pages of your website, especially the home page. Make sure your main URL is the same URL throughout the information architecture of the website.

Web 3.0 was named by John Markoff of the New York Times in 2006. It refers to the third generation of Internet-based services that generally add smart or intelligent Internet. They are web-based services that make up the intelligent web. Those using big data are one example, using smart analytics reports, Google trends, advanced ad math, Google Ad Planner, Ubersuggest, and more.

Google introduced Rank Brain, which we are still starting to understand in 2020. It came out five years ago. Rank Brain is Google’s AI that uses machine learning to rank web pages with mathematical models of latent semantic indexing, then latent diriclay, then dirivitivo assignment.

This can be derived from a list of things that we cannot assume. It could be a concurrent occurrence in web documents. This refers to the distance between keywords on the page itself. Google ranks the importance of keywords in a search phrase. So if you search for “Super Mario Brothers” it will rank the keywords that should appear and score them based on abstractions and meanings that Google generates instead of the exact phrase that might return incorrect results without the Rank Brain semantic model (semantic modeling). connectivity). Citations and links on the web. This would be if there are many pages about Mario, Luigi, Bowser, Princess, Toad, linking to the web page. Analyze the linkage in the text, the bias to the corpus. This means that Google only cares about the trusted sites they link to rather than the entire internet. The search engine click data corpi can be used.

So this means that if you can brainstorm keywords that are semantically related to the topic and use them on the webpage, then semantically you have a better chance of appearing first rather than just sprinkling the exact keywords on the item and make the item uniform. they sound bad or are robotic/not human readable or even stuffed with keywords (big white hat SEO, no no).

Where the website points to is important. If the site links to a Nintendo website often, this is factored into semantic connectivity. Also, be sure to look at competitor pages or other sites that rank for this phrase and get keyword ideas for semantic connectivity or even keyword suggestion tools.

Bidirectional Transformers for Language Understanding (BERT) is the latest addition to Google AI.

Touch one in ten searches. It gives Google a better understanding of how language is used to help learn the context of individual words within searches. It is important to track these algorithm changes in case they can be optimized in the future, which they probably will be.

Google’s John Mueller finally gave SEO tips for optimizing websites and web pages for BERT. BERT focuses on the relevance of the text on the website pages. The SEO needs to make sure that the pages are not random at all. Being relevant also means original content. BERT is trying to capture keyword spin tools. Don’t just post the same old thing, that an auto spinner can spin past SEO copy escaping tools. Your content will not be as relevant as more thoughtful content, more detailed content, and more relevant content that has more depth, content research, practical journalism, and SEO content matching.

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