Social media recruiting is one of the most discussed topics and is proving to be one of the best ways to recruit top talent for any organization. Making connections comes naturally, but now social media is being used as a tool to make connections. LinkedIn is becoming a huge platform, but now it’s entirely based on recruiting with hundreds of millions of users around the world. Social implies influence tools to recruit talent. Hiring employment is all about networking and with the advent of modern technology networking is injected into a tried and true formula. Another benefit is the ability to create inexpensive ads targeted at a particular group of people.
In this way, recruiters can find an audience based on their requirements. Not only does it allow an organization to access a vast pool of potential talent, but it also allows the recruiter to learn about a candidate’s eligibility before sending out an invitation letter. The main benefit of social recruiting is that the hiring representative can learn about and determine the ability of an individual and saves recruiters the lengthy process of reviewing applications. As today’s world becomes more and more technological, social media recruiting becomes more and more important as most employers now prefer to look at the public profile of applicants before hiring them to find out their qualities and ability to do a particular job. .
Tips for hiring through Social Recruitment:
 Share stories and images that showcase the company’s culture and work environment so that candidates can already learn about the environment and conditions in which they need to work. One should be as transparent as possible about the company.
 Employees should share their experience with the company as much as possible on social media. The company can share its content because when people learn about other people’s experiences, they are more attracted to the company.
 Show off your company’s advantages. Showing off is one of the main ways to attract people on social media. Show the advantages and benefits of the company in social networks.
 Post some inspirational and motivational quotes about the company with a job description or job posting. People will feel that it is a great opportunity for them and therefore they will be willing to work with the organization.
 Highlighting the company’s charitable work is big business. It emphasizes the reputation of a company and shows that the company is helping various communities. Some people want to work with companies that do some charity work or NGOs.
 Highlight the company’s work-life balance. Some people find it hard to balance their personal and professional lives, so they don’t do jobs. Posting about how your company’s employees have a balanced professional and personal life will motivate other people to come to work. Even posting about maintaining this balance, in general, is also very helpful, as candidates may get the idea that they can do it in your organization. Therefore, you will attract more candidates in your organization.
 Posting about job openings on social media websites. Posting about job openings on social media is very important. If your company doesn’t post about job openings on social media, candidates won’t know about your company or job openings at your company. Posting about openings will increase the reach of your organization. The job title should be catchy and the post should be well written. The job must contain the maximum information in a minimum of words. Always post an image related to job openings because images are attractive and a candidate looking for the job will always be attracted to the job.
Conclusion: Employers’ use of social media to recruit candidates will continue to trend, and prospective employers may scan your profiles for objectionable content; these are likely to remain extreme cases. Most employers follow smart policies that provide relevant information about their candidates through social media, and also help them select the best qualified candidates. In fact, social networks are a powerful tool for recruitment.
http://www.sylantech.com/