I learned several successful marketing methods by writing articles online. The same rules apply to commercial websites.
Writing useful content on your business website, to give your readers something of value, will help drive more traffic and lead to business success. It will also give your website a professional look.
Here are five ways to achieve that non-cheesy, professional-looking website.
1. Attract quality visitors
When you write quality content on the internet that offers value to the reader, you will get quality traffic from search engines. When I say quality trafficI’m talking about visitors looking specifically for what you have to offer.
If your website isn’t focused on the type of person you want to attract, you’ll get misdirected traffic. Those people will leave as soon as they arrive.
Using the wrong terminology or the wrong keywords can cause a search engine to match a query to the wrong topic. This causes the wrong visitor to land on your page.
You didn’t want them anyway, but search engines don’t know the difference. If Google tracks short visits or bounces, it will assume your site is cheesy and has little or no value. This will lower your ranking to the point where you may no longer get search engine traffic.
2. Make good use of Google Analytics reports
Your Google Analytics reports help uncover underperforming web pages.
Poorly performing pages may not necessarily be poorly written. They may just be attracting the wrong traffic. Using the wrong terminology or the wrong keywords can cause a search engine to match a query to the wrong topic. This causes the wrong visitor to land on your page.
When you review your Google Analytics reports, you can see what search terms visitors used and why they matched one of your pages.
Armed with this information, you’ll know what changes you need to make to attract visitor traffic that matches your business. That’s a quality visitor you want.
3. Add value to a marketing website
You can’t just sell stuff. You need to provide something of value to the reader. Write about your products with useful guidance and useful information that your potential customers are really looking for.
These readers will stay because they found something that relates to what they want. They will read what you have to say and may even refer to other pages on your site for more content if they feel they got something valuable from you.
Since I started writing online, I also started writing articles for my business site. I wrote informative pages that were not focused on selling. Its purpose was to give the reader something to use, without asking for anything in return.
Before this, my business site was full of product descriptions. I thought I had a professional website, but it was too focused on sales content and not providing helpful discussions. I didn’t realize you had a cheesy website.
By changing the whole concept, including articles that provide value to the reader, I found that visitors stayed long enough to become paying customers.
4. Rework and improve web pages
The work never ends. It is important to pay attention to what works and what does not. The information I get from Google Analytics reports is excellent.
You can get a lot of useful data on how well your articles are performing and why. This information is a gold mine.
It is important to review poorly performing web pages and work to improve them. I like to analyze the pages that are not working against the ones that are working. This helps discover what might be missing and what works.
Google notifies when pages are updated. Those pages rank higher because they want to send search traffic to pages that stick around instead of to pages that stalled.
Google assumes that pages that are not updated from time to time may be out of date or outdated. Therefore, it is to your benefit to keep your pages up to date.
5. How to get content ideas for your website
Articles are useful for sharing information between all customers. Since I would have conversations with clients from time to time, I would write articles on the topics that came up and post them on my company site.
The questions people asked and the answers I gave were always helpful to other clients as well. It was important to everyone that I take the time to write these articles and include them on my website.
As it turned out, the informative pages helped bring traffic to the search engines. It also had positive results with the sales of my products. It no longer has a cheesy look. People got what they wanted and didn’t feel like I was just interested in taking their money.
Conclusion and review
You see, when people do a search related to your product, Google will put more value on web pages that give the reader something of value.
If all you have are pages full of advertising or sales-focused product descriptions, then you’re falling into the vast sea of all the other e-commerce sites selling things on the internet.
However, if you have pages with useful articles, Google will eventually send you more traffic. It takes time for that to build up. They rank those pages based on how long people stay to read.
Google also ranks based on how long people spend on your entire site. If a reader feels that he got something of value, you can encourage him to look around your site some more.
Google tracks whether someone left completely or followed a link to another page on your site. If your visitor first sees something that focuses on a sales pitch, they will quickly leave. That short duration looks bad on you. Your search engine ranking will suffer for it.
When you provide value with articles, visitors can return useful for more. You get repeat visitors. Google also keeps track of repeat visitors.
Now you know how to avoid that cheesy look with a professional looking website that will drive quality traffic, improve your website rankings, and improve your business success.