Best practices for creating videos for your website

Great Web Hosting Tools for Video and Website Marketing

Use your web hosting account to create a blog or website destination for viewers, then create videos that can serve as traffic generators to your website. You can create professional videos even if you don’t have a film background.

YouTube is the second largest search engine in the world. By dissecting all the elements that create persuasive videos that move viewers to action, you can increase the sales of your business website.

YouTube Video Marketing

There are five important elements of persuasive videos that you can post on YouTube and by following these elements, your videos can get your viewers into action.

Why is video so important?

At its most basic level, video is a communication tool that can be used in an unlimited number of ways. You can connect videos to everything that people are teaching you for your business. You can have a video, for example, for testimonials, how to drive traffic to a website, a video that teaches your audience and educates them, even a video that encourages your website visitors to sign up for your email list. Making a video is really simple, fast and efficient and can be used in many ways such as networking on social networking sites. The ultimate goal is to use your web hosting account to create a destination website or blog that you can drive traffic to. Videos can be tremendous traffic builders to your website or blog.

YouTube videos are the most shared form of content within Facebook. Videos are a powerful tool to communicate your message. Business owners can use the video as a “welcome” when people sign up for their product or service. Screenshots can be used to show people how to do something by implementing screenshots into videos. And by physically putting yourself in front of the camera, something special happens. Viewers watching your videos feel like they know you on a deeper level and a relationship develops. When this happens with your audience, your subscribers, and your visitors, it changes the game for you. Instead of being a salesperson and constantly pitching your product or service, videos can take your relationship to a level that attracts the kind of customers and business you want. When you connect with people in a face-to-face interaction, it transcends what can happen online. There is something special about that feeling and the videos are the closest you can get to that face to face contact. You don’t have to get in front of the camera, but if you do, it’s very beneficial because when people watch your videos, there’s a singular person out there watching who is connecting with you and getting your message. It has a dramatic impact.

Video components that move people to action

Many people think that they need to focus on what software to use, what equipment, camera and tripod to use. All of these things are important but are secondary to strategy. Keep in mind that what is more important than the equipment you use is the strategy. By developing a strategy and action plan prior to video production, you can turn an ordinary video project into one that is successful, delivers audience value, and returns traffic to your website, community, and subscriber list, leading to new sales leads for your business. Be accurate and detailed when presenting video content online. Keep your videos in sync and avoid wandering.

Before creating your videos

Sit down and take the time up front to script your videos. Write a strategy, outline, or plan in some way that details exactly what you plan for the video. Clarity improves and traffic and efficiency improve dramatically.

Five elements of a persuasive video

1. Caution Grabber it is similar to a title in an article or blog post. You want people to know exactly what your video is about as quickly as possible. Six to eight seconds is all this phase takes. Don’t even waste time saying, “Hello, my name is Joe.” Instead, go directly to the introduction by saying “In this video we are going to talk about xyz.” or ask a question. Entertain as much as you can. The point is that within six to eight seconds, your viewer should have a pretty good idea of ​​what the video is about. The viewer needs to know what they will gain from watching your video. Start your video by providing value to your audience, by informing and educating them. This is how you will get views. YouTube is not the place for commercials. The attention rate is very low with videos because when a person watches a video, its three main modalities are involved: audio, visual and kinesthetic. The videos are like a mini transformation. Podcasts, on the other hand, give people the opportunity to multitask, like driving, for example, while listening. You can’t do that with video. With videos, you have a much more condensed amount of time to deliver your message and get people’s attention. If you can hold the attention of your viewers, you are connecting with and engaging that viewer.
2. introduction bumper it includes your brand, your logo, music, telling people what your video is about, what your show is about. As soon as you tell the listener what you have, this is where you can launch a little commercial. This is the best way to promote your show. Call it a program because it takes your video to a higher level. legitimizes you The entire brand package is described on the introductory bumper.
   videoscribe.tv is software that offers an efficient way to create engaging videos. You can create amazing marketing videos, how-to talks, add an image to your talk or story, bring illustrations to life, display text, logos or photos and keep any audience captivated. An example of this is a video with a hand drawing on the screen that captures the viewer’s attention. This is a great place to put your logo, tagline, and some music.
   VideoHive.net is a website that sells royalty-free pre-made templates ready for you to customize. They can be purchased for $5 to $15 dollars. Actually, they are just After Effects templates.
   after effects is a digital motion graphics and compositing software tool published by Adobe Systems. With a VideoHive.net template, you get a head start with your video. Find someone with basic video experience who you can outsource this project to, and have that person customize your template. You can use
   odesk.com hire someone without spending a lot of money. Ask them to customize the template with your logo. For around $10, you can have someone plug in your logo and tagline. Now save it and use it over and over again as a video template that you can connect to all your future videos. This will save you time and money on each video by adding a consistent, professional intro.
   sparkol.com is another very unique video production tool that allows you to create engaging and animated videos quickly and easily. Participation is the key. It’s a wow factor. This phase must be completed in six seconds or less.
3. Delighted it includes the meat of your video and its purpose is to deliver the value it promised. If you said at the beginning of the video that your video would provide value, this is where you need to deliver on that promise. You need to tell the viewer why your video is important; otherwise, the viewer might take its content for granted. You have to do this as fast as possible. Becoming a master and a seller is important in this phase. Tell the viewer why your content is important. You need to sell the viewer the importance of your content before you provide the actual content. Then you can show the viewer what he does or the steps in your “how to” video, for example. Give the viewer a line or two about why your video is so valuable, and then provide the content. Make sure you have conveyed the benefits and results of your video. What is the end result? What will happen after the viewer does what your video describes? The actual content can include tips, education, entertainment, or can tell the viewer what to do in your video content. A video is a mini-transform with a closed transform that is independent. One thing or one topic should be included in your video content. Keep your content accurate and topic-oriented. Be unique; be entertaining Re-establish the attention span of your viewers. Then tell the viewer something that is coming up or tell them something that will be at the end of the video. Give the viewer a reason to stick around. Teasing the viewer about something coming up keeps the viewer interested and creates higher perceived value. The call to action is essential to include in this phase. Tell the viewer exactly what to do and why they should do it. The last piece of content should include another instance of your call to action. Tell them what, why and how to do something. Move someone who is passive to become active. Thank people for watching your video. You can close this phase of the video by saying something, for example, like “I’ll see you on the next page when you click the link.”
4. other bumper implies that you log out of your video. End the videos the same way you opened them. You can even put the same Intro Bumper in this phase. It ties it all up. The consistent brand is catchy and sticks. Use text to better enunciate what your call to action is. Make your video ‘humanizing’. You can do this by adding some mistakes that show people that you are a human being capable of making mistakes. This does two things: it trains people to stay at the end of your video. The second thing this does is it shows people that you are human and that you make mistakes. Build a relationship and help the viewer understand and connect with you. People want to be entertained and this part of Altro Bumper shows them that when you make mistakes, you laugh, which creates a deeper connection between you and the viewer. After all, this is the ultimate goal of video because we all know that people buy from people they like, know, and trust.
5. outtakes include a video directory, as a simple card that gives people a choice of what they want to do next. When the video ends, a video directory can provide a link to your website, the option to view additional videos, join your email list, view more bugs, subscribe to your YouTube channel, etc. Give people the opportunity to take the next step and provide options to do so.

By dissecting the principles of video production and defining a strategy before moving on to your next video project, the end result will be a more professional and effective video.

Marketing your website with video

Embed your videos on your blog or website. Be sure to put your URL and keywords in the video description. Google owns YouTube, so keywords in the video description will help your SEO efforts.

Connect Twitter to your YouTube channel by logging into your YouTube account and clicking on your username, “settings,” then on the left of the screen, click “share.” You can connect Facebook and Twitter accounts to your YouTube channel to further market your videos and increase distribution. From the YouTube “share” screen, you will have options for activities. Good settings within your “share” options are “like” and/or “favorite.” If you like a video, it will automatically post to your Twitter account that you liked that video and also to your Facebook profile with the player so people can easily watch the video and hopefully like, comment or share your video.