It’s easy to influence people if you know how to apply the psychology of persuasion. In this article, I’ll show you some instant persuasion strategies to persuade potential customers to become buyers, using current trends and their passions.
Ready to use the power and psychology of persuasion to sell more products and get what you want from others? Keep reading …
Instant persuasion using trends
If you can associate your product with the hottest trend, you are sure to be very successful.
When a well-known international Olympic event takes place, you will notice that the sponsors associate their product with the occasion. You will see them pay handsomely to have the right to claim that their product is the “official footwear” or the “official drink” of that Olympic event.
This psychology of persuasion is effective thanks to the law of association. You associate your product with something that is currently in fashion or in demand.
However, you don’t have to pay a high price to associate yourself with the trends. You can simply include information about the trend in your sales message that associates it with the product. For example, you can say something like:
“If Mr. ABC advises you, you are on your way to becoming the Harry Potter coach of life.”
Associate yourself, your company, your product or service with the latest current trends. Some websites will notify you when new trends or stories emerge.
They include:
news.google.com
news.yahoo.com
msnbc.com
cnn.com
cnet.com
To save time, you can subscribe to their RSS feeds so you can be automatically alerted when noteworthy stories arrive.
Instant persuasion using passions
Your friend loves magic and you are selling a course on how to make money online. You can incorporate the 2 themes together so that your material can be associated with your passion. You might say something like, “This Houdini Internet Marketing course allows you to magically escape the rat race by teaching you step by step how to make big online profits in the shortest time possible.
Again, this technical persuasion associates your product with the passion of your potential customer. It is important to establish a good relationship with him first and, of course, to know his values to get an idea of what his passions are.
To find out your values, you can ask questions like:
“What is the most important thing to you about (attending this event, buying this
race, etc.) “
“What do you value in a (business, car, etc.)?”
Now that you know how to apply the psychology of persuasion using trends and passions, how will you use this knowledge to be successful in your endeavors? Here is a tool you can use to predict the potential popularity and origin of a trend:
http://www.google.com/trends