One way to make sure you get your prospect’s full attention is to give them a free gift. And it’s even better to give them a gift that has their name on it. Everybody wants to get something for free. If it is a useful item, they will use it and this is the point of promotional gifts because your message will be with them every time they use it.

There are quite a few ways that you can promote your brand. Let’s look at some ideas.

Your marketing consultants have organized a launch event for your new novel. You have your potential customers at the event, but not all of them immediately buy a new product the moment they see it. They can think and buy it later. But you need to make sure they remember you later, so your marketing consultant prepares promotional pens, branded notepads, printed bookmarks, and promotional mugs that will be packaged in a branded gift bag and given to each attendee at his arrival. The elements that have been chosen are relevant to a reader. If they want to take notes on what they’ve read, the pen and notepad are pretty handy, while the bookmark is self-explanatory. The mug is perfect for having a coffee while the reader reads. Even if they read other books before buying theirs, these items will be close at hand and act as a constant reminder.

And if your brand is a sports club? There are many ideas to promote your sports club.

Your marketing consultants can arrange the delivery of promotional gifts at a shopping mall or mall in your area. Branded items that can be given as gifts may include printed jerseys, mini soccer balls, printed thermal mugs, scarves, vuvuzelas, branded hats, promotional teddy bears, calendars with game dates, branded stationery and the list goes on. It all depends on the type of sports club you are and who you want to visit your matches, i.e. families or men.

There are numerous promotional items to choose from, so you’re sure to find something that fits your brand perfectly. Your marketing consultants will help you make the decision because the last thing you want is to spend money on a promotional gift that is not going to generate a return.