The magazine has come a long way since it began publication in the US less than three centuries ago. Even Benjamin Franklin published one himself.

But the magazines published then only lasted a few months. This is because publishers are geographically limited and the cost of magazine printing can be quite high. Some people could afford to get a subscription. And the publishers’ target was the “educated class” because most of the earlier magazines were about education and improving life.

More than five decades after the introduction of magazines, mass circulation became possible. Magazines that previously could only be bought by the buying elite are now available to the working class as well. And the topic also shifted mainly to entertainment.

Now, a wide range of topics are featured, from business to computers, fashion to entertainment, technology and health. And even under these, subheadings were introduced like in entertainment, there are for arts and crafts, books, food, games, pets, television, and much more. These are now aimed at more readers, from businessmen to housewives, college students, and even little girls.

Magazines are now very affordable to the masses. This was possible thanks to a lower cost in the printing of magazines. In addition, a large part of the cost is also reduced due to the large number of advertisers that the magazines have. They bear most of the printing costs as this reduced the cost of the magazine.

That is why it is in magazines that advertising went full blast. They can secure a full page for your products in color form unlike newspaper. It is true that this may cost more than newspapers, but the potential buyer would be more attracted to the product if it was presented in a way that they can fully appreciate it. And what is more effective than showing it in full color?

Readers can now also choose from the subscription options that publishers offer their customers. They can choose to subscribe daily, weekly, monthly, semi-annually, or annually in the magazine of their choice. It is comparatively cheaper than a book, but it already contains a lot of information.

It is also ideal for short readings. His articles wouldn’t really be that mind-blowing, but they wouldn’t be that superficial either. This is the reason why many readers also prefer the magazine because they are not intimidated by the number of pages it contains. And they can stop at one article whenever they want and read the other articles whenever they want. Which is so different from reading a book that if you stop at one section, you have to read the rest immediately if you don’t want to risk getting lost or confused by the story.

Magazines had really come a long way since then. It has already been developed in a little less than three centuries. He was able to fend for himself with his own share of loyal followers. It is already an industry in itself. And the evolution does not stop there. The magazines would continue to evolve and change, but you can be sure that their followers would be with them at all times.