When a customer calls you to schedule a service appointment, how does your company “sell” them? Do you use glossy brochures? Do you use your knowledge of your service to convince them to use it? Are you and your sales assistant just charismatic? Or do you build a relationship with them to earn their business? Or do you just use a combination of all the above points? If you’re like most contractors, you’re probably a mixed bag. When closing a sale as a contractor, in most cases, you must take advantage of all your options to sell to the client. It is the same when developing a web design contractor. You must bring together a reasonable combination of experience, knowledge, expertise, and past experience to convince your prospect to do business with you over your competitors. Even if you are not a good writer, the benefit of building your contractor web design around great content is of great importance. Content is what your prospects are looking for to make a solid buying decision before they even speak to a live human being.

To achieve this, you must first understand what made your prospects do business with you offline. As mentioned above, is it because you are a good person or because they are confident in your abilities due to the information you have shared with them? Let me save you some time by thinking about the correct answer to the question. There is no answer! Each prospect is different from another. Some prospects won’t do business with you unless they see you as a friend, others must receive ALL information created before they make a buying decision, and others will pull information from you just to qualify you. as the company for them! So when developing a web design contractor, all the different ways that you sell to your clients offline need to be incorporated into your website.

The key to a successful “pre-sales” contractor web design is to engage the online viewer as a complete ignorant of your business process. I don’t mean in a condescending way, but you will have as diverse an audience on the web as you do in your day-to-day business, if not more diverse. So, to report as completely as possible, you need to give your prospect more information than you ever dreamed of online. The concept is simply to give the most uninformed and the most informed equal amounts of solid information about your company, your processes, and the services you provide.

For example, if you are a general contractor specializing in custom homes, how important it would be to educate your customers about the products you use in the homes you build that make them better than your competition. The reality is that the components you use in your homes may be exactly the same as those used by your competition, but do you think your competitor is sharing this basic information with their prospects? Probably not! What this does is create a relationship with your prospects and gives them the illusion of a superior quality that is unique to doing business with your company over your competitors. In a similar example, if you are a window and door contractor and you fill the gaps between the window frame and the opening with foam insulation, do you think it’s worth mentioning in your web design? Absolutely! Again, almost all window and door replacements do, but until you bring it to the attention of a potential customer, it may go under the radar.

These are just some very basic ways to differentiate your business from your competitors on the web. You see, when selling your business on the web, you don’t have the luxury of answering questions you didn’t anticipate. On the web, you usually have one opportunity to sell to your prospect. If you overlook the most basic detail, it can result in a significant drop in leads coming from your site. It is extremely important that the most basic to the most complex questions be answered and the most specific incidental details mentioned in order to fully inform your prospects of ALL the reasons why they should do business with you instead of your competitor.

The level of detail and professionalism you share in your contractor’s web design, the higher the conversion rates will be to turn that prospect into a lead and ultimately close the sale with them. On most properly designed contractor websites, the sales cycle will be dramatically shortened because all the information your prospect needs is available 24/7 online. When developing a web design contractor, remember that the more useful, relevant and quality content you have on your site, the better it will perform on a human and search engine level.