Some networks are more obvious than others. Believe it or not, you can network through blogs or as a blogger. Both provide a platform for communication, involve engagement, and build a community or network of support. Whether you write about fashion, food, travel, music, entertainment, art, makeup, restaurants, politics, education, photography, finance, etc. you can use your blog (or someone else’s) to develop a viable and expansive network.
Below are ways you can strategically expand your reach to make new connections.
Get on a schedule
If you’re a blogger, consider doing scheduled posts or be consistent in your posts. There are many online blog hosting sites and social media tools for auto posting and content management. This is great if you have more than one social media platform to engage your followers. Having regular posts builds your website’s search optimization and your personal brand. It keeps followers engaged and waiting to hear or, in this case, read your content. If you’re following a blog, posting, liking, or forwarding content on a regular basis, keep up with posts or subscriptions.
Mingle
It is always good to make relevant and interesting posts to read or see. From time to time, post a video on your blog or additional photos. Include sound clips of music or interviews, if applicable. Display graphs, charts, or maps to get creative. Try to engage your followers through various senses and touchpoints. The point is to keep the look and feel of the blog fresh, modern, and upbeat.
think globally
Having a blog really means that the world is your oyster. When you post and connect with your followers, keep in mind that others may be reading your information from all over the world. In that sense, be culturally sensitive and global-minded when necessary. Acknowledge your global audience and consider making your posts ethnically sound. Adopt a mindset of inclusion and diversity.
Hopefully these tips can improve your existing blog or encourage you to create your own. If you are a follower, use the blog and social media platforms to connect and build relationships.