Powerful images give marketing and advertising campaigns an edge. An image can say more than a thousand words with great memory value. Catchy images can appeal to more than a tagline, they offer visual clues and greater detail that can be seen and understood. Photography is all about being creative. Creativity really has no borders, different combinations offer opportunities for the best images. This is how you can increase sales with creative images of your products.
Showcase details and finishing quality of the products.
Photography gives companies the option to show the finer details of products. Of great importance to customers is the need to see and close the quality of the finish of the products offered online. For example, a simple cup of coffee, photographed with the right lighting and background, will highlight the quality of the finish and create the desire in the mind of the buyer to add it to the cart.
The right background can raise the quality of the image
Imagine a genuine leather bag on a small rock next to a small, gently flowing stream of clear water. The bag portrays many features in a single frame. It portrays through pictures that the quality of the leather bag will see you through different weathers. The correct contrast and background make the products look interesting. Compare this to a plain, uninspiring white background, and you’ll understand the difference. However, it should be noted that eCommerce sites insist on a white background for products.
High resolution images that offer better images even when zoomed in
Photos of cataloged products and listings on websites and e-commerce sites are expected to provide high resolution when enlarged. This can only be achieved by relying on the right equipment to capture high-resolution images. Without exception, customers who choose products online enlarge product images, regardless of make and model. Therefore, it is important to capture images that offer close-up.
Multiple angles for better appraisal and appreciation
Products should ideally be depicted at various angles. Shoppers look for clear images of products at various angles. A front view of a chair, for example, will say very little about the angle of inclination and depth. Therefore, look for the appropriate angles. Of great importance is the need to maintain the same distance between the camera and the products. This is because two different images of the same product, from different distances, will actually present a skewed image of the product.
Adequate lighting to ensure closer reproduction
It is important that the lighting chosen for the session never affects the appearance of the product. Some products look different when exposed to different types of lighting. While it is a fact that it is impossible to avoid changes in color and texture during playback through image capture, it is necessary to ensure that the captured images are as close as possible to the original artifact.
Product photography is an important aspect of product promotion. Visual ads have been shown to be effective for most products, as they actually need very little to explain an image.