The Internet has revolutionized the way we do business and the way we process information. We no longer need massive computers to accomplish tasks, the costs of starting a business have fallen, and perhaps one of the most revolutionary aspects of the Internet is our ability to advertise.
One of the most powerful free platforms is YouTube, which happens to be the second largest search engine in the world. YouTube has allowed companies large and small a “virtual space” where they can upload a video that can be viewed by the entire world. While we won’t go into too much detail about YouTube, here are some quick facts:
• More than 4 billion videos viewed per day
• YouTube is localized in 39 countries and offered in 54 languages
• More than 800 million unique visitors come to YouTube
• Google ranks websites with YouTube videos higher
What does this mean for your business?
When we talk about ‘online business’, there are some aspects that are very important and ‘virtually universal’ for most online businesses. The first aspect is related to web traffic, which has a lot to do with SEO, meta tagging and all those technical things that every website has to comply with if it wants to rank according to the main search engine algorithms.
The second thing to consider is how to engage your audience. Once you’ve hit the traffic, what do you do next? Most Internet users have incredibly short attention spans and the vast majority hate a lot of text. That’s where whiteboard animation or explainer video becomes crucial for your business.
Why whiteboard animation?
There are many different forms of animation, whether it’s stop motion, http://www.jumpingtrex.com/ “”>whiteboard animation, or full motion graphics. But of all these animation methods, there is one that makes the biggest impact on your target audience: Whiteboard animation!
Most likely, you have already had an experience with whiteboard animation throughout your online life. It is essentially a style of animation that ‘illustrates scenes’ by drawing them in ‘real time’. The only difference is that the animation is sped up to shrink an image that would take five minutes to animate and deliver it in 10 seconds or even less.
What makes THAT so special?
Some of you might think; “Animated graphics are better because they have movement,” but the reality of the situation is quite different from the marketing perspective. Whiteboard animation is proven to hold your viewer’s attention longer than motion graphics for a reason: their eyes follow the pencil.
The curious nature of humanity glues them to the drawing patiently waiting for the drawing to be completed. Throughout this experience, a Voice Over delivers information throughout the process. The result is that the viewer pays more attention to the words to help complete the story. Thus, through whiteboard animation, you actually achieve a higher ‘dwell value’ in the minds of your viewers.
Rankings and Traffic
As mentioned, having videos on your site will increase page authority, and in turn, you will rank higher in search engines. Not only will you be able to get traffic from Google and other search engines, but also your presence in the second largest search engine “YouTube” will benefit you from a double flow of traffic.
conclusion
Whiteboard animation has quickly become a favorite for businesses of all sizes, mainly because it works! Today it is imperative to establish a strong web presence. Whiteboard animation does exactly that and gives you a host of additional benefits. It’s time to take advantage of the tools available to you and get your own animated whiteboard video today!